Valo is a strategic marketing management company working on various international projects. Valo Marketing Management builds marketing projects for companies ranging from strategic planning to hands on execution. Our primary focus is the management of international marketing projects. Valo excels in marketing strategies and timely project management with a clear budget overview.

Services

Marketing strategy
Valo Marketing Management carries out strategic planning for company marketing or specific projects. Valo creates cost efficient marketing solutions that combine traditional approaches with some new and surprising communication flavours. Valo believes that strategy creation is never a predefined list of ingredients but rather a creative process. Tailor-made strategy is served up according to the company’s clients, needs and resources.

Market analysis

Valo produces a variety of analysis packages including competition intelligence or market positioning. Our analysis services include information search and evaluation, the presentation of relevant results and insightful recommendations.

Events

Valo team has several years experience in event planning and production. This includes events such as tradeshows, press events, client gatherings and product launches. Valo provides a complete event package from strategy and communications to actual production and execution.

 Marketing communications and –campaigns
Valo creates communication packages for company marketing and promotional projects including campaigns or product launches. We build customized solutions for media strategies, and create briefs for the designer or copy writer. We also watch over the project execution and put time into ensuring that the campaign look and feel matches those of the original goal.

Project management

The Valo team has considerable experience in the supervision of complicated international projects and excels in precise time and budget management. We believe that clear reporting systems and timely project management are a vital life source for nurturing strong and effective marketing strategies. At Valo all clients are kept up to date on the status of their project and will receive progress reports as regularly as they require.

Team

Valo Marketing Management is a team of reliable and experienced professionals. All Valo team members have a minimum of 8 years relevant working experience within international companies. Our Valo team is led by Director and Founder Taru Lehtonen. Taru has MBA degree in marketing and over ten years experience in the strategic management and

marketing. She has worked in both large international companies and smaller businesses, names such as Nokia and Nike. Her work has taken her around the world to countries including China and Finland and her current home Amsterdam where she is highly active within the local entrepreneurial scene and a board member of the Finnish Dutch Trade Guild.

Work

Arctic Talent
Arctic Talent is an investment company evaluating new and interesting business concepts. Valo worked with Arctic Talent on market analysis and marketing strategies to create comprehensive and robust business plan. Valo focused primarily on creating business strategies and international marketing concept.

Valo Marketing Management carried out excellent work for our project which estimated opportunities for a new business concept in international markets. We will be pleased to work with Valo Marketing Management in the future when we need a partner in international marketing and strategic planning. (Jari Arffman, Investor, Arctic Talent)

Mineralissima

Mineralissima is a new and fresh mineral make up company working internationally. Mineralissima’s main sales channel is their website, but the company products are now also available in selected cosmetologists in Europe. Valo has worked with Mineralissima on marketing communications creating the company a new house style. In addition Valo has created a marketing and PR strategy for the company and is now moving to the execution stage with a new product line launch.
mineralissima_logo

Valo design management has helped us professionalise the message and the marketing of our organisation. The clear vision from the start and competent ability to execute combined with their no-nonsense but friendly approach has been the key to our success. (Kati Launonen, Managing Director, Mineralissima)

 Wattcher
The Wattcher is a functional design object that displays the total electricity consumption in households and companies. Wattcher is designed by Marcel Wanders. Valo created the company marketing strategy for Wattcher that is being executed during years 2009‐2010.
wattcher

We worked lovely together with Taru. She is a good listener and is open and enthousiastic, able to contribute in many directions. (Gernout Erens, Director, Innovaders)

Red Concepts

Red Concepts is a Dutch company focusing on the development of creative city zones. For Red Concepts Valo has carried out market analysis on the development stage of Mediawharf concept in Amsterdam. The research covered several areas including investigation of world known creative zones, housing trends and retail concepts.

The creative and trend conscious Taru Lehtonen of Valo marketing management helped us better understand the international housing- and retailmarket. Very valuable information to build a sustainable concept for the Mediawharf project in Amsterdam. (Jemma Land, Concept Developer, Red Concepts)

Contact

The Netherlands
Laan der Hesperiden 58
1076DN Amsterdam

Phone

+31‐6‐5568 3374

Email

info@valomarketingmanagement.com

 Finland
Gyldenintie 5c 33
00200 Helsinki